The Theatrical Art of Boat Shows

Posted on Posted in boat show marketing, boat shows, personal experiences

For my BoatShowGirl readers, there’s one thing that you should know: my life is split into two–the marine industry and all of the arts. Tonight I helped out at the front desk with auditions for our next upcoming play, and upon leaving those auditions, something donned on me. Boat Shows are purely an art form set up in theatre mode. It’s not that I didn’t already know, but I just didn’t know how to put it into words until tonight. Then, it all made sense.

I mean seriously though, think about it.

What do you need in a play?
{writing} Time. Location. Character Description. Plot.
{acting} Talent. Practice. Stage design. Props.
{performances} Audience.

The time and location is when the boat show event is going on.

The web presence online or in paper form explains your character description prior to the boat show.

The plot is selling boats or our merchandise, making new connections, and having new experiences.

We–the industry employees–are the talent.

Doing your job every day at your normal job site is the practice you need to prepare for the show.

The stage design is how you set up your booth visually.

The props are what you’d bring to sell (boats/merch), marketing material and freebies.

And, your customers are what would be the audience.

When a customer walks into your booth they are instantly reading your story. When you interact with that customer you will learn their story. It is pure dialogue–an exchange of words–and the entire experience can be written into an art form of some sorts. And, when it’s all over, there’s the last celebratory dinner before going home (the cast party) not to mention to mentally prepare for the next boat show (when you go to auditions once again)

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